Why not Facebook Pages With Facebook Groups?
Facebook Page Cons:
Pages are harder to grow organically and usually require a Facebook marketing tool and spending to give it a boost It typically takes a lot longer to promote a page, even though it’s easier to promote per options and function Conversations are more difficult to manage, especially between fans Everything’s more out in the open with a page, so you have to monitor things more closely
Facebook Group Pros:
In groups you can easily communicate with all members via chat, email, wall posts, messages, and even create a shared Doc. A business is allowed to promote an event through Groups in general, whereas a page doesn’t allow that option Groups tend to display a higher degree of personality and even personalization, since they’re often created to be personal presences rather than brand presences Making common connections is much easier through a group setting, particularly for businesses searching for contacts.